Developing Clear Goals.


There are few things that feel as energizing and full of possibility as the month of January. Like a notebook of blank pages, our whole year is laid out before us and awaiting our scrawl. What will we create? The possibilities are, for this month at least, truly limitless.

If you don’t know exactly where you’re going, how will you know when you get there?
— Steve Maraboli

January doesn’t last forever, but with a little pre-planning that feeling of expectation can. That’s why I believe so deeply in the power of a solid goal setting practice. Clear goals are like our very specific wish list to the universe for the months ahead, and they provide you with a structure through which to filter your opportunities, distractions and inspiration. Having a vision to work toward keeps us motivated and focused throughout the year.

There were many years in my life where I refused to set personal goals for myself at New Years, or at anytime throughout the year. There were many reasons I used to justify it: I was too tired, I didn't want to set myself up for disappointment, I didn’t have time to think about my future.

The real reason for my lack of goal setting success is that I just didn't know what I was doing.

I wasn't being intentional or clear when it came to where I wanted to be going and who I wanted to become. I didn’t understand myself enough to know what goal setting style would motivate me, and how to keep energized and excited about my initiatives throughout the year. This is why I’m so passionate about sharing powerful visioning and goal setting with other women now!

I see many women like I used to be, that are totally comfortable setting goals around their career aspirations and income but feel unsure how to widen the circle to other areas of their life. Goals are important for our careers, our family, our home, our relationship to money, love… you name it, and goals will help you make progress.

Developing some clear goals for 2017 around your wardrobe is important, too. Deeming your wardrobe and style as worthy of a goal is a major step toward more intentional purchasing in the year ahead.

The start of a new year provides the perfect opportunity to refresh and purge your closet. Like many others, I’m constantly seeking new ways to minimize my consumption and support high quality and locally made clothiers, while also cultivating an intentional style statement. This year, I want to donate more pieces of clothing than I accrue.

A smaller and more well defined wardrobe is appealing because it’s about investing in quality and investing in self — it allows you the freedom to edit your belongings into a very specific style. If you’re considering a wardrobe revamp this year, don’t be intimidated!

Start by spending some time journaling on the prompts below to clarify your goals and motivations.

  • How does my current wardrobe make me feel?
  • What story do I want my wardrobe to convey?
  • How do I want to feel in my clothing?
  • How many pieces would my dream wardrobe consist of?
  • Which pieces am I currently missing?
  • Which pieces do I want to replace?
  • Which pieces am I ready to donate?
  • How much am I excited to invest this year in my wardrobe? Take the time to designate a specific monetary amount that feels good and fits in your budget for the year ahead.

I hope you’ll see from this exercise just how much potential each purchase holds in aligning your personal story with your presence in each room you enter. Keep your answers to these reflection questions somewhere handy where you’ll see it regularly. I recommend writing them down on a piece of paper and posting them in your closet, to serve as a daily reminder of your overall vision. When you select your clothes for the day, you’ll remember how excited you are to create your dream wardrobe.

I’m all about taking action, so I love the next step in this process. It’s time to get down to business and run the (very simple!) numbers for clarity. Understanding your budget is key so that you can be confident in planning and purchasing throughout the year.

Start with the investment amount you listed above. Divide the investment amount by the number of items you’re looking to add this year so you have a basic concept of the price you’re looking for in each piece.

Example: I’m excited to invest $2000 over the next 12 months into refining my wardrobe. In the reflection exercise, I discovered that I’d like to replace 2 of my current sweaters, and I’m looking to add another 5 pieces. If I split my $2000 evenly across 7 new pieces, that would give me a budget of about $286 per piece.

Once you’ve got a solid idea of your budget, you’re ready to start mindfully shopping. Remember that building a personal wardrobe is about investing in pieces that are in line with your vision of your ideal wardrobe. You’re looking for pieces that are versatile, high quality, and ethically made. These pieces will be with you for years to come, so take your time in locating the ones that make you feel truly good, inside and out. Take some time before your first shopping trip to distill your reflection answers above into clear goals.

Goal setting tips (for all areas of life):

  • Keep them short, simple and specific. Whether you’re working on your wardrobe or a different area in life, clarity is important. The more vague your goals are, the more difficult they are to measure.
  • Connect them back to your bliss. Keep your deeper why in mind, as this connection will help keep you motivated and focused. Your goals for your capsule wardrobe might be linked to your desire to purchase and support ethical fashion, your desire to match your exterior style to your true self, or your desire to simplify in the year ahead.
  • Include a deadline. If you leave your goals for your wardrobe open-ended, you might reach the end of the year and realize no progress has been made. With wardrobe goals, try starting with a seasonal timeline, and go from there!

If you’re starting from scratch, don’t feel pressured to do it all at once. Just like our personal goals, there’s a lot to be learned throughout the process. Start small, with one new piece each season, and allow your wardrobe to slowly shift in your direction. Don’t be tempted by the cheap sales you stumble across in the meantime - instead, remember how much more excited you’ll be when you’ve completed your carefully curated selection.

At the end of the day, the most important key to accomplishing any goal is just to begin.

Spend some time with your wardrobe this January, and get clear on what you want it to look and feel like by the end of the year. Stick to your goals (even when you’re tempted to do otherwise), remember why they matter to you, and have fun along the way! Each small step you take will bring you closer to the well defined style statement of your dreams.

— Laura

PS. Excited about creating your most intentional wardrobe yet? If you’re looking to grow your goal setting skills in all areas of your life, check out Laura's free guide to goal setting here, or learn more about life coaching here.

About Laura Weldy:
Laura Weldy is an ontologically trained life and clarity coach for women that are ready to ditch the analysis paralysis and start making massive headway in the direction of their dreams. Learn more about her work at