Fashion is the Ultimate Form of Self Expression.

Fashion is the Ultimate Form of Self Expression.

Clothes are rarely just functional. They have the ability to alter our mood and adjust the way we see ourselves. So why not let them infuse us with confidence so that we can feel inspired and empowered. In the words of Elissa Prola, "Life is too short to wear clothes you don't love."

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Basics: From Day to Night

It’s easy to write off the need for a great, basic clothing item. I’ve always been the girl who valued unique, creative garments over anything standard. Whenever I had a need for a basic piece, I scurried to the closest discount rack to snag a simple white tee or gray tank.

What I didn’t realize was how much I was underestimating the power of a great staple.

I recently read an interview with a designer who explained that “basics” are the hardest items to design. I found that interesting because as a consumer I couldn’t understand what’s so difficult about a plain white tee. But she went on to describe the effort it takes to discover the correct fabric that will hold its shape wash after wash, the perfect dye that won’t fade or discolor and the ideal structure that will look incredible on every body shape.

This designer pointed out what I hadn’t thought of, that basics aren’t able to hide behind the ruffles and frills that trendy pieces can. They don’t have bold prints or intricate details. They’re simple, straightforward, and you will notice their flaws if they’re without great design.

Never is the need for basics more necessary than in autumn. Layering is a must, especially in Nashville. The balmy days greet the chilly evenings with a vengeance. And that screen-printed silk tank just doesn’t cut it when 55° wind is blowing.

Thus, I embarked on my mission to find the perfect basics that could effortlessly transition from day to night during this fickle season.

Enter Groceries Apparel: This delightfully conscious and equally hip company was the answer to my basic clothing prayers.

They not only make their pieces from organic, non-GMO cotton, but they also use natural, veggie-based dyes. And it doesn’t hurt that the founders behind it — Matt Boelk and Rob Lohman — are more passionate about great, ethical designs than a paycheck. Hence the name — it was either start their own business, or buy groceries. They chose wisely.

Browsing their beautiful designs, I quickly zeroed in on what has come to be known in my wardrobe as THE white crop top. I also snagged a remarkable black maxi (made from eucalyptus, which is a surprisingly thick material) and a gray, baseball-style shirt for the man in my life.

We put these garments to the test on a perfect fall day in Tennessee — from the mild afternoon to the breezy night. They more than held up...


Featuring: Once again, we LOVE Groceries Apparel and so will you! 
Talent: Our very own, Brit Greenquist and her hubby Taylor
Photography: The lovely, Lara Coleman

Style Profile — Elliott Sikes.

Personal style is really important. Your style gives you creativity, it gives you confidence, and it makes you feel the most like you. 

Below is our recent style shoot with Elliott Sikes. She shares with us a glimpse into her style and why she loves fashion.


"Getting ready every morning is a very emotional experience. I choose my outfits based on how I'm feeling or how I want to feel. And I hate rules. Fashion should be playful, fun, and something we experience." Elliott Sikes


Denim Diary

It’s funny what a pair of jeans can do. A good pair of denim can transform your entire outlook about life. They can also transform your ass from a D- to an A+.

I firmly believe that jeans are the wardrobe’s Tom Hanks.They’re solid, no matter the plot — when all other items forsake you, you know they’ll be there, ready to give an award-worthy performance.

If you’ve yet to experience this from a pair of indigo-dyed pants, I plead for you to not give up. Just like true love, I promise the perfect pair exists. Some of us find our denim soulmate in our teens, others go decades before discovering the idyllic fit.

I found mine at 21,  when I inherited my mom’s 1979 Jordache flares.

I’d had my eye on them since I was a teenager, but I had to wait until my waist-to-hip ratio got a little more “womanly” before I could zip up their uncommonly long zipper. (I also had to have them hemmed about six inches as I’m still waiting to inherit my mother’s height… I think it might be time to call it.)

Perhaps it’s silly to put so much stock in a pair of jeans, but I remember the incredible feeling I had when I first wore my beloved pants. It felt like the world was finally seeing the real me — and not just because they’re scandalously tight. I felt confident, empowered and ready to take on anything. 

Six years later, I still feel that way.

When I’m nervous about a meeting, lack the confidence for a date night or just need a little silent encouragement, I slip into those well-worn flares. It’s almost weird how much of an extension of me they’ve become. They’re my go-to’s.

Maybe it’s because they hold such a deeply personal history: I envision my mom rocking the hell out of them post-high school, going on dates with my dad or stepping into her first college art class. And I imagine they gave her the same comfort they’ve brought me… Or maybe I’ve watched the Sisterhood of the Traveling Pants too many times.

Either way, these jeans rock. And I pray to the denim gods that they last long enough for me to pass them on to the next generation.



My mother

My mother

Brit Greenquist

Brit Greenquist


PS. We’d love to hear your jean’s love story! If you’d like to share, send it along with some pics to with the subject “Denim Diary.”

Can't We All Just Be 8th Graders Again?

Brit browsing in   people of 2morrow  .

Brit browsing in people of 2morrow.

I wasn’t aware of the difference between cool and uncool until the 8th grade. I was just your average nineties kid, living the dream: my mom bought the majority of my clothing from L.L. Bean. So my standard look consisted of a cable knit sweater and patterned leggings, unless you counted my kickass American Girl “Holiday” outfit.

But, like all good things that come to an end, my fashion naivety was kicked to the curb with a vengeance.

It was an average school day, and I was rocking my favorite metallic denim Jincos, when the “it” girl stopped me and asked (with disgust I’d yet to experience in my 12 years of life) if I owned any “normal jeans?” I quickly excused myself to the bathroom where I cried into my beloved pants.


Needless to say, I begged my mom to take me shopping and proceeded to stash my Jincos in the back of my closet —

I’d just learned what it feels like to not “fit in” because of the way I dressed.

Skip ahead a decade and a half, and metallic jeans are all the rage. I was at the mall the other day, and a girl strolled past me in a modern version of my 8th grade reflective jeans, and I experienced something very similar to rage. Not toward the pretty hipster, but toward the injustice of 12-year-old me, and her crushed confidence.

I couldn’t help but think about how, even as adults, we put aside our own preferences for trend. We sacrifice things we love for things that are “in style.”

But what would it look like if we traded what was cool for what we liked? How much happier would we be rocking that brightly colored sundress versus that tight, denim button-up? (No disrespect to denim button-ups. I owe exactly three of them.)

What I’m trying to say is that, while fashion trends can be fun, they should never be accepted as currency to fit in. Instead, let’s unleash our inner 8th graders, and wear what makes us happy.

Life is short. Wear what you love. Leave a sexy corpse.

(I may have slightly plagiarized that line. Thanks, Stanley from ‘The Office.’)

In all seriousness, if you take anything from my tragic 8th grade tale, I hope it’s that being you is what really matters… And also that Jincos should never have gone out of style.

— Brit Greenquist

— Brit Greenquist