Did you know that 80% of ingredients in beauty products have NEVER been tested for safety?

• Breast cancer
• Infertility
• Learning disabilities
• Early puberty
• Lower sperm count
• Hormone disruption

And so many other health issues can all be linked back to the chemicals used in soap, shampoo, makeup, lotion, nail polish etc..

You can invest in your health by eating organic, working out, taking vitamins etc. while unknowingly, your body is absorbing toxic chemicals from the soap, shampoo, lotion, and makeup you used that day.

According to the EWG, American women use an average of TWELVE beauty products a day: shampoo, conditioner, soap, lotion, deodorant, moisturizer, toothpaste, hair products, mascara, eyeliner, lipstick, blush, etc. and men use an average of SIX.

Our skin is our body’s largest organ and 60% of everything we put on our skin gets absorbed directly into our body and blood stream.

This image shows the average number of chemicals found in each product:

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We should never have to wonder what’s in our products and how that might affect our health.

This is why Gregg Renfrew started Beautycounter — a brand and a movement set on changing the cosmetic industry.

Please watch the video below to hear from Gregg and on the mission and vision of this company —


A few startling facts…

  • Only 2 pages of law regulates this 62 billion dollar industry.

  • The FDA does not require that cosmetic ingredients be assessed for safety before they go on to the market, and they cannot issue a product recall even if there is a serious threat from using a product.

  • Researchers estimate that exposure to toxic chemicals is responsible for nearly $80 billion in annual health care costs, including a loss of productivity in the workforce from lost IQ points.

  • Research shows that women who use personal care products, particularly those with fragrance, have higher concentrations of several phthalates in their urine (hormone disrupter).

  • More than 200 synthetic chemicals—many of them known to be toxic—were found in newborn infants, who are exposed to these chemicals in utero.

  • More than 80% of the 163 infants tested had at least seven phthalate metabolites in their urine, some of which correlated with the use of shampoo, lotion, or powder.

  • In the United States, 1 in 3 women and one in two men will develop cancer in their lifetimes. And 1 in 8 women in the U.S. will be diagnosed with breast cancer, and only 1/2 of these cases can be tied to tradition risk factors leaving hundreds of thousands of women diagnosed with no known risk factors…